In order to use the most effective methods of advertising for my film and its target audience, I created a questionnaire that would give me reliable results to create an efficient marketing plan from.
Create your own user feedback survey
Create your own user feedback survey
If the questionnaire is now closed, below are the questions I asked:
1. What type of advertising technique first catches your attention when a film is released?
- posters
- trailers
- soundtrack
- announcement of the director
and cast
2. Which social media app do you use most?
- Facebook
- Instagram
- Twitter
- Snapchat
- Pinterest
- Tumblr
- LinkedIn
- Google+
- YouTube
3. Which social media app(s) would you use for updates on an up and coming film?
- Facebook
- Instagram
- Twitter
- Snapchat
- Pinterest
- Tumblr
- LinkedIn
- Google+
- YouTube
4. What's important to you in order to look forward to seeing a film?
- being excited to meet the
characters
- being able to access frequent
updates
- having a range of media to share
and discuss but which doesn't
spoil the film itself (images,
clips, script extracts, character
costuming)
- soundtrack
- voiceover
5. What do you look for in a film trailer?
- short in length
- highlights key plot (action)
- highlights only part of key plot,
inducing curiosity
- a voice over which uses direct
address
- exciting soundtrack
6. Does your appeal to movies depend on the cast?
- no
- I'd be more likely to watch a
movie with A-list celebrities
- I'd be more likely to watch a
movie with not so well known
actors