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Evaluation: Question 5 - How did you attract your target audience?

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If the animation doesn't work, what I've written is as follows:

 As a group, we decided that the thriller genre would be the genre we would go forward with. We not only find these films the most interesting (with the conventions being the most fun to create and portray), but as an audience member, thriller's both keep you on the edge of your seat and stimulate your mind. Often, the BBFC rate thrillers a 15, and thrillers themselves have an audience that falls within the 15-25 age range (this also happens to be the age range that visits the cinema the most). As we, the creators, are of a similar age, we felt as though we could create a piece that our audience could relate to, and thus be more scared by. 

 We decided to rate our film a 15 as the BBFC states that for a 12 rated film, there may be; "moderate physical and psychological threat and horror sequences. Although some scenes may be disturbing, the overall tone should not be". We know that as it's a thriller, the overall tone will certainly be rather disturbing, not to mention the almost constant heavy threat - consequently, it should be rated higher than a 12. Nonetheless, it should not be rated as high as an 18, as it isn't especially gory, nor is there any nudity. However, as there is dangerous, imitable behaviour, strong threat and some violence (all not focused on for too long within a scene), it fits within the 15 rating perfectly!

 We made sure to cast people who fell into that age range for the same reason - we wanted the audience to be able to relate to the characters onscreen, thus making our movie more of a success as hopefully it would terrify the audience more effectively and consequently be greater shared. 

 From previous research, we know that males tend to dominate as the general audience for thrillers, as it is seen as a positive, brave/masculine trait. To encourage this, we conformed to the male gaze theory, having an attractive female lead. Additionally, males may use a thriller film as an opportunity for a date, to show off their "valour" and comfort their partner. This means our secondary audience could be young females - in order to influence this further, both of our lead protagonist roles are female, hopefully empowering our young generation of girls.

 We also tried to use props that related to our target audience - the most obvious of which is a mobile phone. Thrillers often put characters in unlikely scenarios, which can sometimes make films hard to believe or relate to (thus negatively impacting the success of the film). By including small details like this, the audience's subconscious may be tricked into feeling comfortable, making it a greater shock as the story develops into abnormality. To add to this, we put our characters in an identifiable scenario (peer pressure) so that initially, again, our audience would feel they were in a somewhat normal situation.

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